The Folklore of Wine
- Cláudio Giordano
- Oct 28, 2021
- 3 min read

In 1980 José Roberto Whitaker Penteado published the book O Folclore do Vinho, now out of print and apparently not reissued. A pleasant reading, after extolling the Dionysian drink — “more than a drink, it is philosophy, a way of conceiving life and understanding man” — he declares that it was natural to “fall in love with the folklore of wine”, and even being a neophyte in the field, he began “a book research in the Municipal Library of São Paulo, which continued in the Imperial Library of Petrópolis, in the Library of the Office Internationale de la Vigne et du Vin and in other public and specialized libraries in several cities in Europe. The result is almost 400 tasty pages talking in a pleasant way about proverbs, comic strips, ballads, autos, challenges and more things found in Brazilian folklore and in dozens of other countries. It is not a work of scholarship, but reference sources guarantee the accuracy of the information.
Collecting wine references in the travellers’ works, Whitaker Penteado writes about the Englishman John Luccock: “Luccock must have liked Brazil very much, as he lived there for ten years, between 1808 and 1818. His book [Notes on Rio de Janeiro and Southern Parts of Brazil, 1820] is a monument of sense of humour, seasoned with admirable fair play. Wine is a character of certain importance, as the English considered himself a man of good manners, refined tastes and a good glass.
Luccock is responsible for an original caricature of the customs of Rio society, the art of serving and behaving at table. Invited to a dinner in Rio de Janeiro shortly after his arrival, he wrote in terms of reporting the unforgettable experience:

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